TIKTOK SHOP MATCHMAKING EVENT NYC

The TikTok Shop Matchmaking City Tour in 2025 featured official and agency-hosted events connecting e-commerce brands with top content creators and influencers. These B2B networking hubs allowed brands across beauty, fashion, lifestyle, and electronics to pitch products and establish immediate affiliate or promotional partnerships.

The event included:

Face-to-face meetings where sellers and affiliates network to strike content deals and exchange product samples.

Live E-commerce Panels with opportunities to go Live on TikTok right from the event floor to showcase physical merchandise.

Creator Tiered Perks like specialized networking lounges, VIP creator access, and sponsored prizes based on Gross Merchandise Value (GMV) targets.